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Raised locally, Brad earned a bachelor’s degree in Finance from Emory University's Goizueta School of Business and an MBA from Rollins College. Having joined the OnSight team in 2007, Brad works with our management team to help provide strategic direction for the company and lay the foundation for continued geographic expansion. In his free time, Brad enjoys fishing and spending time with his family.
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Carol Russ
Chief Financial Officer
Carol never cared for the color red. She studied Accounting at UF (Go Gators!) where she learned it’s accrual world; subsequently, she reconciled herself to an MBA at UCF. Landing several key financial leadership roles has strengthened Carol’s bottom line, showing she is capital at helping companies grow. OnSight was happy to add her to the team as CFO in 2020, confident that she’ll move the company forward with acumen and integrity balanced with an aggregate of charm and wit. In her spare time, she’s been spotted enjoying family/friends, working out and paddle boarding.
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Gene Sanderfield
Director of Sales
Before joining the OnSight team in early 2013, Gene’s career was spent building brands in the out-of-home and broadcast advertising world. Born and raised in Iowa (corn not potatoes!), he moved to sunny Florida as soon as he could afford a car! Making your business grow is what Gene is all about. Away from work, Gene enjoys spending time with his family, running (slowly), and rooting for anything Orange & Blue (Chomp!).
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Ben Scott
Director of Operations
A card-carrying Florida native, Ben was born in Winter Park and raised in Sanford. He graduated from Seminole State College with degrees in Criminal Justice and Construction. Ben joined the OnSight team in late 2013 after more than a decade of purchasing and operations management experience with two Central Florida-based manufacturers. In his free time, Ben loves boating, car racing, motorcycling and pretty much anything with an engine that roars. Oh, boy!
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Caroline Kennerly
Director of HR & Office Manager
Caroline previously served as Vice President of Operations at an executive search firm and as Administrative Manager at a medical credentialing company. OnSight welcomed her to its team in 2012, being impressed by both her vast management experience and amazing talent for herding cats. In her downtime, Caroline enjoys spending time with her family, playing tennis, reading, gardening and searching for artifacts in unknown parts of the world.
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Torrey Hull
Production Manager
Born and raised in Orlando with deep roots in the local community, Torrey has been a key member of the OnSight team since 2007. Having owned and operated a sign company prior to his tenure at OnSight, Torrey has a deep knowledge of the visual marketing industry and an appreciation for high quality work. An avid archer and fisherman, Torrey enjoys spending his free time outdoors with his family and friends.
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Kevin Bowdish
General Manager - Tampa
Born and raised in southwest Michigan, Kevin moved to the Tampa area in 2009 to be closer to family. His background in building and installing large monument signs, score boards, LED video displays and traditional post-and-panel signage made him a natural fit with OnSight in 2010. Relying on his Cosmic Awareness super power, the company quickly identified Kevin as the obvious choice to manage the Tampa facility. Kevin’s hobbies include muscle cars, motorcycles and fishing.
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Tony Eastwood
General Manager - Jacksonville
Tony comes from the Cereal Capital of the World: Battle Creek, Michigan, where the wheat is mini and the nuts are grape. He shaped his winning career in the building and construction industries by exceling at all levels, achieving his clients’ goals and continually fueling his desire to be the best racing motorcycles professionally. Tony and his family eventually made their way to Florida, and in late 2014, OnSight welcomed him to the position of General Manager of the Jacksonville facility where he strives to make us the client’s one-stop-shop. When he’s got time, he enjoys cooking (and eating) delicious meals, binge-watching TV, woodworking and frosting flakes.
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Keith Murphy
General Manager - Atlanta
Keith was born and raised in Southern California, where he owned and operated his own sign shop. Attaining over a decade of sign production and installation experience, Keith eventually heeded the nagging voice in his head, “Go East, young man.” He did as he was told, and it paid off. He joined OnSight in 2013 as the General Manager of its Atlanta facility, bringing dedication, a hard work ethic and an incomparable sense of humor to the table. In his spare time, Keith enjoys being with family, playing competitive sports, experiencing the great outdoors and practicing stand-up comedy.
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Lito Reynoso
General Manager - Nashville
How did Lito end up in Nashville after growing up in Melbourne, FL, and attending the Art Institute of Ft. Lauderdale to study photography? Well, he put his degree to work in professional photo labs, a profession that morphed into independent sign installation. OnSight was happy when Lito joined our team in 2014, bringing a tireless work ethic, an acute attention to detail and relentless drive for servicing our clients. When the Nashville expansion was announced, Lito successfully completed our training program then volunteered to become a Volunteer transplant. On his own time, he’s a Karaoke King and enjoys shooting pool with his friends. He also harbors a secret recipe for killer Philippine BBQ.
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Eysacc Saucedo
General Manager - Dallas
Dallas is where he grew up and Dallas is where he’s gonna stay. Eysacc studied Information Technology at a local community college before becoming a foreman for a local sign installation crew. After killing it on OnSight’s installation team, Eysacc was a natural fit to take over as GM of the Dallas location, leading the group with commitment to OnSight’s mission and determination to do the job right. He stays busy outside of his day-to-day by bringin’ it to the gym each morning, spending lots of quality time with his granddaughter Nelly (fishing, coaching, cookouts) and volunteering as the church handyman. His creed to live by: Live for every moment, Laugh every day and Love beyond words. Living life bigger in Texas.
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Robert Ocker
General Manager - Houston
Robert grew up on South Padre Island, surfing the best waves Texas has to offer. He temporarily hung up his baggies to attend UT Brownsville to study Computer Science, then one night, he jumped a bomb wave and washed ashore on Florida’s beaches. OnSight picked him up in 2015 and dropped him in the soup. With our Houston expansion, Robert was eager to bury his feet back in the sand of his childhood. When he’s not busy at work, he’s stoked to do some target shooting and mountain biking.
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Kris Murphy
General Manager - Charlotte
Kris grew up in Anaheim Hills where the Santa Ana Winds make life interesting. He attended college, taking classes in both Business Management and Criminal Justice that led to positions in the mortgage building industries. With 15 solid years of increased responsibility in construction, Kris adjusted his course for a job as Installation Coordinator with OnSight’s Atlanta facility. He spent more than five years learning our products and processes inside out before transitioning to the Charlotte General Manager role. Those Santa Ana Winds fueled the fire in his belly, and he is prepared to move mountains, mailboxes, monuments and more for our clients. Outside of work, he is a knockout at kickboxing.
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Nick Grenon
General Manager - South Florida
Not everyone in Florida is from somewhere else. Nick is living proof that some Floridians were actually born and raised here. He went to school here . . . chipped his first tooth here . . . drove his first car here . . . got his first job here. After Nick finished college, he joined OnSight where he painted his first street sign post, installed his first cut lettering, digitally printed his first Coming Soon sign. He’s a dedicated and hard worker who’s seen a lot of firsts, which made him the natural choice to be our first employee in the South Florida location. In his spare time, he plays computer games and catches fish . . . though probably not his first.
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Darren Uner
Account Manager - Central Florida
Originally from a farming town in Illinois, Darren spent his high school years in North Carolina, before coming to Florida, to attend the University of Florida where he graduated with a degree in Business Administration. He has been an integral member of the OnSight team since 1996 (a long time ago). A self-proclaimed out-of-the-box thinker, Darren takes pride in exceeding client expectations and growing the business through building trust and providing innovative solutions. Darren enjoys brewing his own beer and cooking fabulous food on the smoker for his family and friends. He burns off the calories with his bicycle. He also likes to spend time with his family roaming the hallowed halls of his castle home built by well-known architect Walt Disney.
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Ron Silveira
Account Manager
Born with a proposal in his hand just outside of Boston, Ron grew up in Orlando, and went on to earn an Advertising degree from the University of Florida. With over 17 years of offset and digital printing experience, he uses his extensive industry background to help clients solve their most challenging visual marketing projects. OnSight was pleased to add Ron to its roster in early 2007, eventually moving him from the Central Florida market to the booming Tampa market. He’s always on call—there is no job too big or too small in Ron’s kingdom! He spends his free time fishing, Scuba diving and relaxing with his wife and kids at the beach.
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Joe Gillmore
Account Manager
Born in Michigan and raised in Longwood FL, Joe achieved more than two decades of management experience in the sign business. In early 2014, he joined the OnSight team, bringing spot-on organizational details, a passion for excellence and the occasional bag of bagels. His industry experience and client success rate made him the obvious candidate for breaking into the Carolina market, so Joe packed his bags and headed north to Charlotte where he quickly established an OnSight presence. In his free time, Joe enjoys water sports and can be found hanging out at the local minor league baseball team confines, dreaming of a future at shortstop. Say it ain’t so, Joe!
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Shelli Dicken
Account Manager
Shelli was born and raised in central PA, close to Happy Valley, and arrived in Orlando by way of Charleston, SC. With an extensive background in marketing, advertising and business development, Shelli is a multi-faceted resource that will work tirelessly to ensure that her clients achieve their business goals. In her free time, she enjoys exploring the city with her two pups G-Lou & Beebs, as well as cheering on the Steelers to win another Super Bowl!
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Shane Austin
Account Manager
Shane hails from a small town in Indiana. He attended Ball State University where he took classes in the David Letterman Communication and Media Building, ultimately receiving B.S. degrees in both Sales Management and Audio Video Production. Shane spent the next 25 years in sales and advertising. He came to OnSight in mid-2016 with an eagerness for matching client needs to the right product and delivering top-notch service. Outside of work, Shane enjoys spending time with his family, participating in church activities, watching sports and teaching his dog stupid pet tricks.
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Fernando Tenorio
Account Manager
Fernando was born in Miami and raised in Orlando. He spent several years in customer service and retail sales while earning a degree in Commercial Photography. Picturing a bright future, Fernando joined the OnSight team in mid-2016, beginning in the Paint Department, then, having demonstrated talent for handling client accounts and problem solving, transitioning to the Sales Department—a move that led to his exchanging his flip-flops and theme park pass for a Stetson and boots to develop the company’s Dallas presence. Are you sensing his enthusiasm yet? In his spare time, he loves volunteering at his church where he assists with his daughter’s preschool class as well as in the media department, and he’s busy building the newest, most innovative platform for your handheld device, which may or may not actually be handheld.
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Elliot Erives
Account Manager
Elliot grew up in Midland, TX, the land of oil barons and future presidents. He landed his first sales job at local radio station KQLM where he excelled at spinning deals along with the occasional record. For the next 20 years, Elliot maintained a productive career in Marketing and Advertising, continually exceeding client expectations and winning new accounts with his remarkable ability to make miracles happen. When he was looking for change in early 2017, the OnSight sales team nabbed him and never looked back. Elliot dreams of carrying on his hometown presidential ambitions, but in the meantime likes to hang out in Vegas and at EDM festivals.
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Dan Kristoff
Account Manager
Born in Steelton, PA, with a rare BG+ blood type (Black and Gold—GO STEELERS!), Dan’s family moved when his dad’s company expanded to the Jacksonville area. Dan went on to play basketball in school despite his sensible 5’10” frame. After a successful career in pharmaceutical sales, he came to OnSight in early 2018, with a vision for growth in the Jacksonville market. And, boy, he loves his job! When he’s not tracking down leads, Dan enjoys exercising at the gym, playing in an indoor basketball league and spending time with family and friends. He holds a special place in his heart for watching football/basketball and suspense/thriller/espionage movies.
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Steve Keena
Account Manager
Steve is from Missou-rah where he attended Southwest Missou-rah State University, studying Business and Accounting. After spending the last 19 years in the mortgage industry, he became a sort of loan wolf, eventually losing interest in the noncents and setting out for some change. That’s when OnSight recognized his assets and closed the deal. The truth is, Steve brings an earnestness to his business transactions and an eagerness to deliver client satisfaction. In his spare time, you may catch Steve with his wife riding his Harley . . . that is, if he’s not playing hockey or cheering on one of his two daughters at competition.
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Chris Silveira
Account Manager
You may call Chris a Washingtonian (born in Tacoma) or a New Englander (raised in Plymouth, MA) or a transplant (currently lives on Florida’s West Coast). We affectionately call him the New Guy. He’s a proud alum of UF’s Gator Nation where he earned his Bachelor’s in Advertising. And while Chris brags about being the first Woody Woodpecker for Universal Orlando, it was his sales acumen and not his maniacal laugh that caught OnSight’s attention. He delivers customer service imbued with integrity and kindness, acknowledging that you buy things from people you like. Off the clock, you’ll find Chris loving on his wife, two kids and Beagle, as well as fishing, boating or pretty much anything ocean related.
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Sarah Nettles
Account Manager
Sarah Nettles never needed to look further than her backyard in Sanford, Florida, to live the good life. Born and raised in the small city that boasts as gateway to the St. Johns River, Sarah is a local celebrity known for her legendary fishing and camping excursions that mix the rugged outdoors with the genteel hobby of gourmet baking. Add to that her cultivated talent for negotiating sales contracts and securing finance terms and you’ve got a recipe for success. She boarded the OnSight boat in early 2019 with an eagerness to bring solutions to land developers and home builders. When she’s not busy filming episodes of Nettles’ Vittles, she enjoys being mother to her beautiful, exuberant son.
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Becky Taylor
Account Manager
Is it possible to take the Texas out of a girl? Becky Taylor isn’t certain. Growing up and attending college in The Lone Star State teaches you to keep thinking large scale. Sure, Becky crossed the Gulf to become a 10th-grade English teacher on Florida’s East Coast, but with a star forever twinklin’ in her eye, she eventually moved into real estate where the sales are as big as the Texas sky. OnSight welcomed Becky to its sales team in early 2020. When she’s not russlin’ up a deal with land developers, you’ll find her in her backyard gardening or in her kitchen posting IG photos of healthy meals.
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Kat Kirpicheva
New Business Development
Kat is a Muscovite who dreamed of being an astronaut. She touched down at Samara’s Aerospace University where she studied Economics and Management. After landing in The States in the early aughts, Kat spent T- 8 years working in the trade show and graphics business before achieving liftoff with OnSight in New Business Development. Being a Foodie and travel junkie keeps her in full exploration mode while repeating her mantra: “Keep smiling, because life is a beautiful thing and there’s so much to smile about.” It’s not rocket science, folks!
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Scott Rachal
Account Manager
The Miami Hurricane sun shone hot the day Scott greeted the world—so hot, he was whisked several hundred miles north on the peninsula to be baptized in the Gator Nation. Scott clinched a degree in Mechanical Engineering with Biomedical studies, which he put to work for 27 years as a sales leader in the software, robotics and water/wastewater industries. His success making deals designated him an obvious choice for OnSight. Scott’s free time includes outdoor activities like golfing, surfing and relaxing on the beach.
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Julie Hadley
Creative & Development Director
Born and raised locally in Central Florida, Julie joined the OnSight team in 2011 after several years working in the advertising industry. An expert in nuclear physics and sometimes confused as the inventor of the ShamWow, Julie is a multi-talented powerhouse! In her spare time, Julie enjoys summiting the world’s tallest peaks, wrestling with alligators, and brushing up on her Mandarin.
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Javier Fonseca
Art Director
Born and raised in Puerto Rico— “Wepa!”—Javier went to the University of Puerto Rico School of Architecture where he got a bachelor’s degree in Environmental Design. Having a background in architectural design helps him understand how things are built—knowledge that is translated into every design he works on. With extensive experience in interior and graphic design for marketing and advertising campaigns, Javier was a natural fit for the Art Director position. He loves food (who doesn’t) music, art and woodworking (has built a thing or two). His best day is either walking through a museum or cutting wood (once or twice) to build something. His motto: measure twice, cut once.